Microsoft Internet Explorer 7 is the first browser to use the new standard. When shoppers visit a Web site secured with an Extended Validation SSL Certificate, IE7 will trigger the address bar to turn green and display the name of the organization listed in the certificate as well as the certificate’s security vendor. The browser and the security vendor control the display, making it difficult for phishers and counterfeiters to hijack your brand and your customers. Firefox and Opera have announced intentions to support Extended Validation SSL in upcoming releases.